My name is Samantha, but you can call me Sami! I’m a Personal Trainer, Registered Counsellor, and Body Image/Eating Issues Coach, located in Brisbane, Australia.

I have over 6 years experience working in the fitness industry, as well as commencing work as a Counsellor (registered with ACA) in early 2021.

My goal is to motivate + inspire women all across the world to live a healthier, happier and more confident life, caring for their bodies from the inside out.

Through educating my coaching clients on sustainable and realistic approaches to training and nutrition, as well as adopting a mindset-focused approach to wellness which prioritises self care, I’ve been able to help hundreds of women become a happier, healthier, more confident version of themselves.


Through my Premium Health + Fitness Coaching I’m able to customise each clients program to their individual needs – tailoring your nutrition and training to suit your goals, preferences and experience level, and creating a bespoke approach to coaching. Every single client is supported individually, every step of the way!

My Befriending Your Body 8 Week Coaching Course helps break the cycle of bingeing + restricting, stepping away from diet culture’s influence, learning how to eat mindfully, and implementing evidence based psychological strategies to improve body image and create positive behaviour change.

I also offer one-on-one counselling (both in person, and online) for those with a broader range of mental health concerns – while I specialise in Body Image + Eating Issues, I also work with clients to help manage their anxiety, improve self-worth, implement stress management strategies, and shift their negative thought patterns through the use of Cognitive Behavioural Therapy amongst other modalities.

As for me – I know what its like to feel self-conscious, unmotivated, and completely lost with where to start on my wellness journey. I spent YEARS at war with my body, consumed by thoughts about how I looked and what I “should” and “shouldn’t” eat, but after experiencing both ends of the extremes (including competing in 9 bodybuilding/bikini shows between 2015-2017) I found my happy place in the middle, and now experience food freedom, confidence in my body, and a holistic approach to my health, fitness and mindset through the lens of self-love.

Lets chat about what I can do to help you find your happy place in the middle too!

Cert III and IV in fitness from F.I.T (2015)
Level 1 & 2 Advanced Nutrition for Personal Trainers from HPC (2015)
Certified Les Mills Body Attack Instructor (2015)
​THUMP Advanced Level 1 & 2 Boxing Instructor (2016)
​ISSN Sports Nutrition Specialist Certification (2017 – have since de-registered)
Performance Coach Level 1 & 2 from Clean Health Fitness Institute (2018)
The Psychology of Eating Behaviours – CoE (2020)
Diploma of Counselling, registered through ACA (2021)
Eating Disorder Essentials – Australian Centre for Eating Disorders (2021)
Psychological Approaches to Clients with Weight Concerns – ACFED (2021)


How to stop being your worst enemy

Fit & Free with Aim, episode 5 – diving into body image, disordered eating, and tools that you can use to stop being your own worst enemy – including CBT, acceptance and commitment therapy and more.

I Fell Into : Food Freedom

I Fell Into This, Episode 4 – We discuss body acceptance, food freedom and how business has evolved along with Sami’s personal growth, as well as binge eating, bodybuilding competitions, and social media’s influence on our body image.

Build a better relationship with your body

Girl Interrupted, episode 81 – In this episode we talk about: 

  • Cultivating a kinder relationship with ourselves
  • Actionable steps for better body image
  • Ditching the extremes

Giving yourself permission to pivot

The Rise & Conquer Podcast with Georgie Stevenson. We talk all things health and fitness including how to stay motivated after a big goal, how to step into your power + feel confident doing it, and how to give yourself permission to pivot in life!

Attachment Styles

Confessions of a Train Wreck – Season 16, episode 5. Sami and Phoebe discuss “Attachment Theory” and how the way we think can affect our relationships with others, and with ourselves.